Zack and I love the Olympics and watched an inordinate amount of them the past few weeks. What we saw we loved, but there was so much we didn’t see and that’s what I’m writing about. Just some thoughts.
- The most obvious thing NBC did was to highlight the athletes who had VISA contracts. If the swimmer or runner did a VISA ad, NBC watched that athlete from the first trial to the last note of their national anthem. If they had minor ad contracts, like McDonald’s, you’d see them somewhat, but not nearly as much as if they had major contracts. What’s up with that?
- It was days and days before we realized the “minor” (minor = less publicized) sports were being aired during the daytime hours, often even live London time. Things like Archery, Fencing and Synchronized Swimming were found eventually there in those daylight shows, sometimes on the NBCSports station! Why they didn’t bother to tell us this on the main NBC channel is beyond me.
- I like watching the Olympics in large part for the, what I call, Heart Stories. You know, those tender, heart-wrenching stories of overcoming adversity in order to stay alive and get to the Olympics? Those. Sadly, this year, there were very few Heart Stories. I can only remember a handful and that’s way too few. I am sure there were many, many more Heart Stories at the Olympics. What were they and why weren’t we told them?
- Why aren’t things like racial disparity discussed on tv? Why isn’t the obvious like there are no Ethiopian Equestrian teams and no Queen’s granddaughter running Track and Field a topic of discussion? Is money the deciding factor?
- Wouldn’t it be fantastic to know how dancing horses are considered a sport when baseball and softball are not? How about Target Shooting? Aiming and pulling a trigger? A sport?
There you have it. Some of our pressing concerns. Did you have any?